Money Matters

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This article was originally published in the Defence Forces Magazine.

In my article last March I stressed the importance of evaluating ones outgoings and expenditure to ascertain where one could save money during this ‘belt-tightening period’.

The reality is consumers have changed their shopping habits in the post Celtic tiger years. There has been a seismic shift in the number of consumers who have moved from Superquinn to alternative stores such as Lidl and Aldi. The fundamental reason for this is price.

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